Counterfeit.

MORNING THOUGHTS ☕️:

Counterfeit:  made in imitation so as to be passed off as genuine.

Counterfeit is designed to seem REAL. It looks real, acts real, is sooooo close to real...if we don’t know the REAL, we’ll fall for it.

It doesn’t necessarily walk around looking bad and uninviting...that wouldn’t be strategic at all. The counterfeit wants us to buy it...hook, line and sinker. The only way to not buy it is to KNOW the real. Like really know it.

Become a student of the real. Don’t get taken.

Xox.eb